Millions of people out there right now are harnessing the power of the Internet in order to drive their businesses. While many are paying hundreds of dollars for custom-designed websites, others are going the DIY route and are opening blogs. A blog can be a low-cost way to easily get your information out there, but it still needs to be done correctly.
Make it easy for readers to share your blog posts using their favorite social media outlets. These days, this can be done through standardized buttons that lets readers automatically syndicate all or part of your post’s content to their favorite social media services and comment on them in real time.
If you are starting your own blog, you probably won’t have a multitude of readers and comments right away. You will have to search out people and show them you exist. Some ways to do this are with social networking, such as
Facebook and Twitter. Use these sites to communicate with people, not just to post links.
Once your blog is established, have some guest posters write posts for your blog. This gives readers a fresh new perspective on your niche and allows you to benefit from knowledge you might not have. If you use your blog for marketing, you can use guest blogging as a promotional tie-in. Ask to guest post on other popular blogs in exchange for promoting your blog, while allowing others to do the same on your blog.
Commenting on the posts other bloggers create can spark interest in the content you post on your blog. Google Reader is a excellent method for organizing other interesting but related blogs. Comment on these regularly, when there is something you want to divulge.
Make your blog stand out. Readers are drawn to sites with unique content. Information which is tough to find has the same effect. Blog about some uncommon experience that few other people have written about. Give intimate details of the way something is made. The point is give readers a reason to click on your blog when they are seeking a particular kind of information.
Keep your readers’ attention by reducing the text blocks. If your readers see a large, ongoing length of text, they are apt to move on. This intimidates the viewers sense of comfort and ease of reading. They will anticipate a more interesting read if they see small chunks of text, that are easy on the eyes.
Title your posts to draw your reader’s attention. No one is going to read a post with a poorly constructed and boring title. The title, after all, is what draws the reader’s eye to the post. Without a distinctive title the page would just be a long, boring piece of assorted words.
Give your readers the opportunity to subscribe to your blog and your RSS feed. When people can have good content delivered hot and fresh, you increase your value to them ten fold. Keep the subscribe button in an easy to find place and deliver good content regularly to dissuade readers from discontinuing.
Always try to make sure that you make your titles catchy and unique. Titles play a powerful role in catching the attention of your readers. It is important that you have a clever title that is interesting and has plenty of keywords so that your viewers can find your posts.
Split up long blog posts into multiple sections with sub-headings. Readers struggle to consume big blobs of information. If your lengthy blog posts are broken up into smaller segments, they will appear much more readable.
If you have a child or teenager who is interesting in creating their own blog, be sure to talk it over with them, giving them some rules and guidelines to follow. Let them know this is for their own safety. Some things to cover include, not giving out personal information such as full names, where they live, and of course, no provocative photos!
Pay attention to your competitors’ blogs. Read them often to see what they’re up to and do your best to create ideas and experiences they haven’t thought of yet. Other bloggers, in once sense at least, are your competition. This means you need to stay abreast of what they are doing on their sites. Similarly, your blog can be used by others within your industry to learn about topics that are of interest to them.
Use WordPress as a platform for your blog. There is not other platform around that works so good with plug-ins. This is what many bloggers use and there is a good reason for that. You will find that if you use WordPress, you will be very happy that you made that choice.
Anything worth doing is worth doing right. If you can follow the tips and tactics you have read throughout this article, you’re one step closer to building and running an efficient blog. Remember to take your time and to go over this information correctly. If you can implement it, you can build and market a brilliant blog.